PR is all about PeRsistance. It’s right there in the name, damn it.
If you want your press releases to get coverage above the fold, then you need to put in some 1) elbow grease and 2) love. You supply the elbow grease. We’ll supply the love. After all, we adore words. We cuddle them. We tuck them in at night. We nurture them from small syllables into compounds and then sentences, and one day, paragraphs. Sigh, before you know it, they’re off to college.
There are tricks to turning press releases into newspaper articles and television interviews. We have you covered.